“If you want to understand the entrepreneur, study the juvenile delinquent. ‘Cause they’re saying, ‘You know, this sucks. I wanna do it my own way.’ That’s what the entrepreneur does. They just say, ‘This is wrong. I wanna do it this other way,’ and that’s the fun part of business actually. I love breaking the rules.” – Yvon Chouinard

Why does coaching work? What does “work” mean, within the modality of coaching, and why should you as a founder work with one?